Category: ClearAds Blog

Like Google, Amazon has an algorithm that ensures it’s providing the most relevant results to its users. Known as A9 (or A10 depending on who you ask!), this algorithm is how Amazon sellers can get their products in front of the right eyes at the right time.  The algorithm works by looking at what shoppers… Continue reading Amazon Backend Keywords: Optimisation Guide

As an Amazon seller, you’ll already know that the platform offers many tools that enable you to market, promote, advertise, track, monitor, grow, and develop.  Amazon has a reputation for going above and beyond to meet seller needs. But it also has a duty of care for its customers and offers several tools and services… Continue reading How to Prevent Amazon A-Z Claims

Have you received an email from the Amazon Retail team asking if you’d like to register for Amazon Vendor Central UK? You may be wondering exactly what that is, especially as Amazon doesn’t publish much information publicly about the scheme. So, what’s it all about? What is Amazon Vendor Central? Amazon Vendor Central is an… Continue reading Amazon Vendor Central: A Complete Guide

ClearAds is delighted to confirm that we are now recognised as an official partner on the Amazon Partner Network. This status confirms our expertise in all things Amazon Advertising and demonstrates our ability to deliver results for our clients with hands-on Ads management.  The Amazon Partner Network is a select directory of agencies, training providers… Continue reading ClearAds Confirmed As Official Partner on Amazon Partner Network

Have you ever noticed that every product sold on the Amazon platform has an ever-changing number attached to it? Perhaps one day it’s 10 and another it’s 20.  What exactly is this number? Well, it’s called a ‘sales rank’. It’s used to show how well a specific product is performing on Amazon in relation to… Continue reading Your Complete Guide to Amazon Sales Rank and How to Boost It

If you’ve ever built a website, you’ll already know that there’s a big difference between traffic and sales. Even though many people are visiting your website, there’s no guarantee that these people will become paying customers. They may not convert.  This often happens when businesses focus all their attention on off-site marketing and SEO –… Continue reading Amazon CRO: The Ultimate Guide

ClearAds can now be found in the city so good, they named it twice.  We’re known for having our finger on the pulse of all things Amazon. It’s a reputation that we take very seriously so where better to locate our first international office outside of London than in the country that Amazon calls home?… Continue reading Helloooo New York!

As the global economy – and global shopping habits – continue to be disrupted by the COVID-19 pandemic, both shoppers and businesses alike are starting to ask one very important question: will the much-anticipated Amazon Prime Day go ahead in 2021? With Amazon having come under fire last year for the treatment of some of… Continue reading How to Prepare for Amazon Prime Day 2021

It’s reported that almost three quarters of all Amazon shoppers click on product ads when they’re browsing for items, and of them, 60% believe that the ad helped them to make a purchasing decision. So while it’s always a good idea to work to promote your brand organically through the platform, it’s important not to overlook the… Continue reading What is Amazon ACoS and How Can it Help You?

According to the latest DSP report by business intelligence firm Advertiser Perceptions, Amazon is the preferred demand side platform for advertisers today. Amazon’s dominance had already long been on the cards, with the ad giant’s 2019 reports showing a 44% increase in DSP spending between quarter 3 and quarter 4. However, the new research –… Continue reading Why is Amazon the Preferred DSP?