Category: ClearAds Blog

Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19 outbreak has brought Amazon even closer to knocking them from the top spot. The pandemic has sparked massive disruption to the existing hierarchy, with Amazon demonstrating much better performance –… Continue reading Is the Pandemic Disrupting the Duopoly?

Last year, Amazon noted a significant rise in spending across its demand side platform (DSP). The Q4 2019 Amazon benchmark report confirmed that quarter-on-quarter spending was up by 44%, marking the biggest increase of the entire year. As a result, Amazon ad spending reached new heights of over $11 billion by the end of the… Continue reading Amazon Ad Spend Set to Grow

Amazon’s Demand Side Platform (DSP) has fast become an integral part of many a marketer’s digital advertising strategies. The advanced programmatic solution has allowed for businesses to automatically bid on ads through the platform in a real time environment, optimising targeting and ensuring placement of relevant ads to the right people, at the right time.… Continue reading How Amazon is Using DSP to Expand into Other Ad Formats

Brands have more choice than ever before when it comes to getting their products in front of the right eyes, at the right time. The traditional methods, such as print and linear television are still available alongside a huge selection of newer digital options including email marketing, content marketing, and programmatic advertising through demand side… Continue reading Amazon OTT Advertising: Is it the Right Choice for Your Brand?

As the coronavirus pandemic has raged around the world, it’s become normal to hear of brands issuing profit warnings and revealing that their sales forecasts have been thrown out the window due to worldwide lockdown orders. From British Airways and Virgin Atlantic, to Burger King and Apple, almost every well-known name has been hit hard… Continue reading Amazon Revenue Report Q1 2020 – Growth Across the Board

Amazon is an enormous online platform which provides access to millions of customers with high purchase intent – yet sometimes this is not enough to generate sufficient sales and product views. Exploring new avenues and adding external traffic will help you to learn more about your customers whilst also boosting your online presence. Why is… Continue reading The Importance of External Traffic to Amazon Product Listings and How to Do It

Amazon Advertising is one of the largest advertising platforms in the world – and growing fast. This will come as no surprise to seasoned digital marketers, thanks to the sheer wealth of tools which are placed at the fingertips of advertisers using the platform. However, despite all of the positive things which can be accomplished,… Continue reading The Biggest Mistakes Made with Amazon Advertising

Amazon has long been said to be a threat to Google and Facebook for digital ad dominance – its Q1 2020 earnings drive that point home with a colossal 44% year-on-year growth for the platform’s ads business. The latest earnings report from the retail giant shows a $3.9 billion income from advertisers between January and… Continue reading The Importance of Building Brand Awareness on Amazon

Amazon Advertising is one of the best platforms for getting real results, both on and off Amazon itself for retail businesses. In particular, Amazon PPC campaigns have the capacity to help drive sales and boost your online presence. Yet wasting ad spend is a constant concern for many advertisers and brands, as getting the wrong… Continue reading Running out of Amazon PPC Budget? How to Use Dayparting to Your Advantage

Amazon has fast become one of the world’s biggest and best online advertising platforms. In particular, its programmatic advertising capabilities, found through Amazon DSP, are hugely popular with a wide variety of different advertisers, who have recognised the unique strengths which Amazon DSP can bring to the table.  In this blog, we’ll explore the Amazon… Continue reading How to Target Your Competitors Using the Amazon DSP Audience Builder