Category: ClearAds Blog

Amazon has fast become one of the most important advertising platforms in the world. Offering a wealth of data on millions of transactions, buyers and brands around the globe, it should come as no surprise that this impressive part of the digital landscape continues to develop. Yet as Amazon DSP has continued to grow, Google’s… Continue reading Amazon’s DSP ahead of Google’s as most-used by advertisers

Amazon DSP and Sponsored Ads are both integral parts of Amazon’s advertising capabilities, but without a doubt there are some areas where Amazon DSP is miles ahead.  Here are a few features where Amazon DSP is miles ahead… 1. Overlap reports  Overlap reports are the ideal way to find out what audiences you should be… Continue reading 10 Features Found on Amazon DSP and not Sponsored Ads

Understanding attribution is essential to Amazon sellers who want to maximise their effectiveness on the platform – as well as further afield. For a long time, sellers who have Amazon advertising campaigns on other platforms (including Google and Facebook) have struggled to track the performance of these campaigns. This creates a lot of problems for… Continue reading Amazon Attribution Beta – What it is & How to Use It

Amazon has continued to develop its advertising capabilities over the years, in an effort to match both demand and the scope expected of a platform of this kind. As the world’s foremost global marketplace, Amazon caters to everyone from smaller sellers to big worldwide brands – and more and more, they expect top-level online marketing… Continue reading Amazon’s Acquisition of Sizmek: What Advantages Will it Bring?

Amazon Advertising has grown exponentially in recent years. While Amazon itself has long been established as the world’s foremost online store, with millions of active users both buying and selling products, the advertising capabilities of the platform took a little longer to become truly viable. Some intrepid early adopters found lots to draw them in,… Continue reading Amazon Display Ads VS Amazon Demand Side Platform

As sinister as the title may sound, there is a way an Amazon seller can do this using Amazon’s Demand Side Platform. This method is both completely whitehat and not really utilised by many sellers. This is something we have done for our clients over the last few months and have seen some incredible results.… Continue reading How to Steal Sales from Competitors using Amazon DSP

A variety of new tools have been created to help make communicating with customers simpler in an increasingly digitised age. One of the major developments in this field has been the creation and cultivation of chatbots. In this blog, we’ll look at the ongoing importance of chatbots, as well as the role they play in… Continue reading The Importance of ChatBots for Business

If your products are suitable for a B2B audience – such as stationery, office supplies, furniture or even IT and computing equipment, selling via the Amazon Business Seller program is a great way to add additional revenue streams and boost your bottom line. In this post, we’ll take a look at what Amazon Business is… Continue reading Increase sales through the Amazon Business Seller Program

There is no overstating the importance of Amazon in the modern eCommerce landscape. It’s online-selling juggernaut, with millions of active users making the most of the platform as both buyer and seller. The platform has also undergone a number of big changes in recent months – these have seen Amazon’s capabilities extended, and the platform… Continue reading Benefits of Using the Self-Service Amazon DSP

Amazon is one of the world’s foremost online shopping portals, with millions of sellers and shoppers all eagerly listing and buying the latest products. To ensure consistent visibility and avoid being banished from search results, brands are advised to check that their ASIN complies with Amazon’s latest guidelines. Understanding Amazon’s Product Title Requirements Product titles… Continue reading ASINs violating – Amazon Title Guidelines to be Suppressed From Search