Category: ClearAds Blog

Selling on Amazon is a fantastic way to make extra money or turn your passion into a lucrative business. All you need is some start-up capital and the time it’ll take you to conduct proper research so that your offering matches up to the competition. With our quick guide, you’ll be selling on Amazon in… Continue reading How to Become an Amazon Seller

The difference between Amazon ad visibility on mobile and desktop If you’re in charge of your brand’s digital marketing efforts as well as your Amazon ad campaigns, the mobile versus desktop debate will be nothing new. Ever since Google declared that mobile search use had surpassed desktop, mobile compatibility, optimisation and speed have been ever-present… Continue reading Amazon Ad visibility on Mobile Vs Desktop

Amazon’s new portfolio grouping has everyone in the office very excited and already implementing. This new feature allows Amazon Sellers to group Amazon ad campaigns into defined categories to help better manage themed campaigns whatever targeting option you choose. The ability to set an individual portfolio budget has been one of the biggest benefits of… Continue reading Amazon Ads – New Portfolio Grouping Feature

We’ve known for a while now that Amazon rivals Google in terms of product discovery, but a recent piece of research has revealed that it may soon rival the search engine in ad revenue. Around 80% of marketers say that they plan to increase their Amazon ad spend in 2019, with many shifting a proportion… Continue reading How to create Amazon Ads

Whilst working in one of our accounts last week, we noticed that Amazon updated their automatic campaigns to provide more features for targeting. This was tested in one of our campaigns and we have already seen that for the same product, the new auto campaign was able to average an ACoS of 12% when the… Continue reading Amazon PPC Ads Update – New Automatic Campaigns

Back in 2016, Google made some changes to Text Ads that, at the time, had advertisers around the globe pulling their hair out. Back then, the changes represented a major overhaul of how things were going to work moving forward, and that meant millions of people had to essentially re-learn how to generate the best… Continue reading Google's New Expanded Text Ads and Responsive Search Ads

When it comes to generating consumer trust, few things can match the sway and influence of real, honest user reviews. The numbers back this claim up, with 95-percent of online shoppers reading up on reviews before they make a purchase, and 85-percent of buyers saying that they trust reviews as much as a personal recommendation.… Continue reading The Importance of Amazon Product Reviews and How to Get Them (Without Breaching Any of Amazon’s Policies)

For sellers, Amazon Lightning Deals can provide an excellent avenue for short-term sales improvements, better visibility for the business and increased interest in other inventory. But there are specific requirements and other things you need to know about in order to get your products into an Amazon Lightning Deal. Below, we’ll walk you through everything… Continue reading Amazon Lightning Deals: How to Get Started

The growth of Amazon’s Sponsored Ads platform represents a major win for Amazon sellers, offering a cost-effective solution for professional sellers on Amazon’s global e-commerce website. Amazon’s dominance of the e-commerce sphere is increasingly uncontested, and so it makes sense for those using it as a revenue stream should get to grips with the advertising… Continue reading Amazon Sponsored Ads – The Headline Search Ads Link Update Examined

As an Amazon PPC agency, we deal with all types of account tuning day in, day out. One of the biggest questions we face from our clients is the issue with their Amazon Ads budget depleting. It is possible to keep up-to-date with your Sponsored campaign budget status with tailored notifications and recommendations straight to… Continue reading Amazon Sponsored Ads Campaign Out of Budget Notifications