Category: Uncategorized

Every insight that you can gather regarding Amazon shoppers’ behaviour represents an opportunity to refine and improve your campaign performance.  Before early 2022, gaining an understanding about how shoppers search and discover your products was a much more complex task. Thankfully, that changed with the launch of the ultra-powerful Amazon Search Query Performance dashboard.  This… Continue reading Amazon Search Query Performance : Ultimate Guide

As an Amazon PPC advertiser, keywords are one of your most powerful weapons. Why? Simple. They allow you to control who sees your adverts, and better target exactly the right kind of shopper across each stage of the buyer journey. That means they’re essential for improved budget control, conversions and of course, maximising ROI. What… Continue reading Amazon Match Types (Broad, Phrase & Exact)